Automation is one of the reasons teams choose Salesforce in the first place.
Done well, it saves time, enforces consistency, and keeps things moving.
Done poorly, it becomes the thing everyone tiptoes around.
If this sounds familiar, you’re not alone.
When Automation Starts Creating Friction
Teams usually feel automation pain in subtle ways:
- Records change unexpectedly
- Errors appear without context
- Simple updates trigger complex chains of events
Over time, users lose confidence.
They stop trusting what Salesforce will do next.
How Automation Gets Into This State
Rarely all at once.
Most automation problems come from:
- Logic being added incrementally
- Multiple people solving the same problem in different ways
- Speed being prioritised over clarity
Each decision makes sense at the time.
Together, they create a system that’s hard to reason about.
The Unicus View on Automation
At Unicus, we treat automation as infrastructure, not convenience.
That means:
- Clear ownership of logic
- Fewer automations doing more intentional work
- Designing for readability, not cleverness
The goal isn’t maximum automation.
It’s predictable behaviour.
What Good Automation Feels Like
When automation is working properly, teams tell us:
- “We know what’s going to happen.”
- “Errors make sense.”
- “Changes don’t cause surprises.”
That confidence changes how people use Salesforce.
A Final Thought
Automation should make Salesforce easier to use — not harder to trust.
When it doesn’t, the fix usually isn’t adding more logic.
It’s stepping back and redesigning how the system works.
That’s a big part of what Unicus helps teams do.
